Emily Magers Photography
Emily Magers Photography
When Emily reached out, she was in a quiet season of transition—ready to evolve, but unsure how. A gifted photographer with a talent for soulful storytelling, she was craving a brand that felt like where she was headed: grounded, cinematic, and deeply her own.
We built a brand rooted in quiet confidence: a softened serif logo with custom curves and spacious kerning, a suite of submarks inspired by vintage title cards, and earthy, nostalgic tones that echo her West Coast roots. That sense of care was woven into every detail—from the intentional pacing of her typography to a letterpress notecard tucked inside her gifting suite, printed with a poetic excerpt from her brand story.
What emerged was a brand that feels like an invitation—welcoming, cinematic, and deeply personal. A visual identity built to mirror the way Emily works: with care, clarity, and an instinct for capturing the in-between. Not just the big, sweeping moments—but the quiet ones, too. The ones that feel like home.
Brand Identity
Gifting Collateral
Website Design
Squarespace Development by Hello-World
Copywriting by Lāer Studio
