Grey Kenna
Documentary wedding & family photographer
Grey Kenna
Grey came to the studio with a clear desire: to be seen. Not just as a photographer, but as an artist—a writer, a deep-feeler, a thoughtful observer of life’s quiet moments. Her former branding no longer reflected the depth of her work or the direction she was heading.
Drawing from vintage print ephemera, fine art spaces, and small-town nostalgia, we built a brand identity rooted in warmth and quiet sophistication. Gallery-inspired typography met layered textures and hand-drawn details—small phrases in Grey’s own handwriting that echoed across digital and print touchpoints. We wove in nods to archival systems like artist certificates and library cards, complete with stamped elements and intentional imperfections.
With the brand in place, the website became a space to expand—bringing her full creative identity into view. Rather than follow a conventional wedding photography flow, we embraced her fine art background—creating an index-style portfolio, artist statement, and slower pacing to let her work breathe. The result is a flexible, artful, and deeply personal rebrand built to grow with her, while honoring the story she’s already telling: one of presence, reverence, connection, and curiosity.
Brand Identity
Web Design & Development
Business Card Design
Ahna Han
Brooklyn-based floral designer
Ahna Han
This project marked a quiet but powerful transformation: a shift from Ahna’s former business name, Dear Bayard, to designing under her own.
Known for her refined, intuitive floral work, Ahna had long been creating at a high level, but her digital presence hadn’t caught up. She wanted a brand and website that felt elevated yet deeply personal. Inspired by her transition, her artistry, and the tone of her new messaging, we crafted a romantic, editorial web experience. Utilitarian typography and structured layouts offered clarity and control, while tactile touches—like her hand-drawn signature and a soft grain texture layered across the site—introduced warmth, subtlety, and soul.
Throughout the process, we kept returning to ikebana—the Japanese floral art form rooted in balance, restraint, and negative space. It guided our choices: layouts that breathe, intentional contrast, and a sense of presence that allows each element to land with care. We translated that same intentionality into her portfolio, building out each project like a case study—layered with thoughtful imagery, behind-the-scenes insight, and gentle prompts to explore more.
Brand Identity
Web Design & Development
Copywriting by Lāer Studio
Emily Magers Photography
Luxury wedding photographer & educator
Emily Magers Photography
When Emily reached out, she was in a quiet season of transition—ready to evolve, but unsure how. A gifted photographer with a talent for soulful storytelling, she was craving a brand that felt like where she was headed: grounded, cinematic, and deeply her own.
We built a brand rooted in quiet confidence: a softened serif logo with custom curves and spacious kerning, a suite of submarks inspired by vintage title cards, and earthy, nostalgic tones that echo her West Coast roots. That sense of care was woven into every detail—from the intentional pacing of her typography to a letterpress notecard tucked inside her gifting suite, printed with a poetic excerpt from her brand story.
What emerged was a brand that feels like an invitation—welcoming, cinematic, and deeply personal. A visual identity built to mirror the way Emily works: with care, clarity, and an instinct for capturing the in-between. Not just the big, sweeping moments—but the quiet ones, too. The ones that feel like home.
Brand Identity
Gifting Collateral
Website Design
Squarespace Development by Hello-World
Copywriting by Lāer Studio
Taylor Ann Photo
West Coast wedding & elopement photographer
Taylor Ann Photo
Taylor is an Oregon-based film & digital wedding and lifestyle photographer serving clients all along the West Coast. It was so important for us to create a space that felt true to her core mission & the heart behind her approach: preserving the honest & tangible and capturing the beauty of life’s most intimate moments. We wanted to create a pared-back brand experience that still felt intentional in every detail and allowed Taylor’s gift & intuitive approach to shine through.
Her logo embraces a subtle organic quality that feels both authentic and trustworthy through a no frills sans-serif font with unexpected custom quirks inspired by hand-lettering. We introduced a color palette, curated typography and layouts that are reminiscent of aged paper and editorial treatments. Through subtle details like these, we were able to design a digital home for her that represents her core goal as a photographer: to capture raw emotions in the most tangible, honest way.
Brand Identity
Web Design & Development
Business Cards & Marketing Collateral
Marked by Alex
Denver-based floral designer
Marked by Alex
A talented artist, visionary and creative genius, Alex truly pushes the boundaries of beauty using flowers as her chosen medium. Alex and I met during a transitional time in her journey as a creative; once a new name for her studio was decided, our goal was to flip her current brand identity on its head and create a totally new experience to honor this evolution. A departure from her former earthy, boho-inspired brand identity as Urban Canyon Floristry, her new logo is heavily inspired by the organic, sculptural shapes of her floral designs and juxtaposed with exaggerated curves and contrasting sharp lines. Her color palette supports this concept of the unexpected by blending neutral tones with a bold splash of chartreuse.
With these roots established, her custom website needed to carry through this core idea of embracing the “bold and unexpected.” Through tiny details spread throughout and a hidden interactive experience, we designed a web experience that encourages creative freedom & exploration in the hopes of leaving you inspired to “make your mark.”
Brand Identity
Web Design & Development
Business Cards
Linh Niller
NYC influencer & content creator
Linh Niller
We built a custom Squarespace website for Linh that served as her digital home for styling advice, shoppable looks, and reflections on life, motherhood & more.
Drawing inspiration from the streets of New York and her love for fashion, we explored the balance between elegance and grit, clean grids and layered collage, sophisticated luxury and approachable warmth. With a shared love for minimalism, our goal was to create a clean, editorial-inspired experience that felt aspirational yet accessible — a space for her audience to peruse curated pieces while dreaming up their own capsule wardrobe. As an influencer in fashion, Linh needed a central hub to share her recent looks – and because we wanted the overall look to feel ultra elevated, we custom built a “Shop My Looks” feature that seamlessly blended with the rest of her website and was just as easy to update.
Brand Identity
Web Design & Development
The Brand Doula
Brand development studio
The Brand Doula
The founder and lead strategist of The Brand Doula, Lola, is an absolute force to be reckoned with. Building game-changing brands that disrupt their industry, her design studio serves as both a creative agency building immersive brand experiences and an educational space for modern entrepreneurs.
Lola came to me wanting to create a new brand identity that felt more aligned with The Brand Doula’s high-quality services and a completely restructured web experience that reflected the professional agency format the studio was growing into. From the color palette to logo suite to a completely custom Squarespace website, every design decision was highly collaborative and intentional. Together, we crafted an expansive, high-end brand & web experience that still feels laidback and approachable—a “cultivated chill.”
Brand Identity
Web Design & Development
Haley Ivers
Content creator and influencer
Haley Ivers
Haley Ivers is a San Francisco-based life + style influencer and content creator. After two years of struggling to DIY her own website and branding, Haley came to me looking for a complete brand identity and website refresh.
Passionate about visual storytelling and building her loyal community of like-minded creatives, she needed an elevated website that reflected her creative spirit and positioned herself as the go-to resource + professional. Together, we created a timeless brand identity that will grow with her as she continues to explore her creative & personal style.
Brand Identity
Web Design & Development
Social Media Design
Marketing Collateral Design
